Welcome to my world!
A Sample, Big Fallacy + My M.O. (how I work)
Below is a sample sales email I've written.It's just that, a "sample" of my work and what I can do in part.Being a sample it doesn't reflect anything that's been tested for your list and, as you may or may not know, that's what it comes down to.....testing.If you're reading these and thinking: "Will this work for me and my list?" or "Ya, but...", that's perfectly normal.God's honest truth is no one can know until you test a "live one".So, as you read it, please view this as more of a "style" & "method" of writing vs. a "solidly iron-clad guarantee" of how things will work for your audience because that's not what this is for.BIG Ole Disclaimer: I do not guarantee any particular result based on what I write for you.But with careful consideration of:1.) The ads being run to attract (best fit) customers
2.) Writing for your audience, not at them.
3.) The scope of expected deliverables
4.) Customer journey (theirs)
5.) Product/service offers
6.) Your audience
7.) Clear writingI can write your marketing emails in a way that lead with story and empathy.Emails that communicate your brand story while earning your audience's attention & trust.
A BIG industry fallacy:
The work I do is done with the best outcomes in mind.And that's why I must address a BIG fallacy in our industry.What "fallacy", Jon?Industry Fallacy: "the pressure is ALL on the email marketer."Which "pressure"?The pressure placed upon the email marketer to whip up "mind-blowing emails" that "literally blow my customers away with every word leaving only their base desire to buy-buy-buuuuy all that is placed before them!"The Truth: The pressure can seemingly be on us email marketers alone to come up with all of the magical "power words" in order to "convert" your email subscribers into "cash-throwing machines", buying up all your wares.But, only seemingly.Back in reality, a.k.a. "spaceship earth", not many marketers, especially email marketers, will tell you this, but, the pressure is on both of us.It's on the email marketer to research, write, and structure the emails, absolutely, and You (the business owner) which shows how well you know your audience.Think of it as a relationship test.I'm going to ask "how well do you know the people on your email list?"That's why you'll need to be clear about what they do or don't want to buy. Basing this off of the data and numbers is good as well as asking them throughout their journey with you for active, detailed feedback.Questions like: "Why do you buy from us?" or "If you could change anything about "X" what would it be, and why?"This is also where we see how "healthy" (pun 100% intended) your list is (a.k.a. list health, list hygiene).Just like the ole saying "the proof of the pudding is in the tasting". The measure of success here is also all about how much they eat up your emails.A quick sidenote about email "engagement".It comes in many forms.Especially with all of the recent security "upgrades" to our favorite fruit-named company's OS, we've got to be aware of these forms.In other words, because it's getting harder to just look at "open & click-thru rates" and call it a day, we've got to know what good engagement looks like all the way through your business.One question I like to ask is "how many replies are you getting when you send them an email?"Some more questions in rapid-fire style.How many purchases, referrals, links clicked, etc. come in whenever you:● send out a new or existing offer?
● update them in a value newsletter?
● have a new product promo?
● send any other kind of email to them?"Ok ok, I get it. The pressure's on me too. I gotta know my audience inside and out and to attract my best customers into my world.""But Jon, "WHY are telling me all this?"...Here's why.When it comes to writing "winning" emails that build tighter relationships as well as sell more of your stuff, there's more to it than hiring an email marketer and hoping they "get it right" on the 1st go.Some would say a lot more.But, before you throw up your hands in the air or get too excited over it,...know that I empathize with your frustration.You put in good money on ads and courses. Listened to countless podcasts to sift out one golden spec of truth that might turn it all around for you.And for what?A few sales here and there?Too few to move the needle or see the kind of life you wanted when you started this whole thing?I get that, you want to see a healthy return on it all.Especially if you've hired different marketing agencies or freelance copywriters and it hasn't gone the way you were "sold"...sorry...I meant told.That's why I want you to know, it can be done successfully, and profitably.That's where I might be able to help.
My M.O. (how I work):1. Get the right info about the customers on your list (b/c they're not just email addresses they're human beings).2. Research until I'm blue in the face. Is THAT a visual, or what?!At the end of it all, it will clearly show what sticks out to them about your brand or product.I'll understand the kinds of buyers you have (how they speak about the problems your product solves for them, their desires, etc.).I do this by searching high and low online or through past surveys taken by you.Also, by seeing how your top competitors' products are being spoken about I can see how that will play nicely into your offers.3. How your audience responds to different products you sell (data-driven decisions, market trends, etc.).4. Craft clearly written conversational sales & marketing emails (i.e. one-off broadcast emails or automated emails "email flows") based on all of the info. supplied.This will mainly be done by using episode-like stories. These stories can be about something you're learning overall, your brand, your product, other people's successes with your product or learning, or even what's in the news (a.k.a. news-jacking) (avoiding politics).Any story that can metaphorically relate to them and has an overarching theme that's clearly defined will do nicely.The more vividly they can relate to it and see this theme seeing themselves in it, the better.It'll always be told in a conversational and empathetic way. No different from the way you'd talk to a friend. (Now, I understand some "friends" have a very "vivid" way of talking to one another, but the point's the same.)...These insightful stories are to people on your list who want to hear from you.They also believe enough in your brand to buy from you every once in a while.So, we're going to give them something personable, not corporate. Something insightful...not just "neat". Actionable insights that are valuable to them.An email worth reading. One that earns their attention & trust. Not an image-heavy (*35% images works fine). Avoiding senseless discounts that send the wrong impression to your audience.An email, written like an email, crafted for them, not "at them".
Still with me?
(I appreciate that and value your attention.)Are these the kinds of marketing emails you want for your business?If yes, you can reach me on LinkedIn or email (contact section).If not, that's ok too. ^_^
A little about what I do
👂Listen vs. reading? Click play to hear the audio.🔊
My name's Jon Williams. I'm an empathy-led email marketer & strategist who curiously connects serialized stories via email to your audience.These are empathy-led, story-powered, non-pushy, yet effective, emails that connect to your audience.Because the method I use focuses on your audience's world, it brings them into an engaging environment of service.One that can lead to sustainable sales revenue (think: durable business).By focusing on serving them what matters most, optimizing for earned attention and trust, which allows them to buy in their time...something very special emerges.Through it all, they usually end up buying MORE of your products from you way past the first 90-days, and in a natural way.(it's based on this timeless principle: generously giving ➡ receiving generously)Engagement: These conversationally written emails also keep a healthy engagement with your list.I get it.Not everyone who enters your world for the first time, even if it's been a while, is going to buy from you the moment they jump on your list.And that's why these emails are written in a way that nurtures those not ready to buy right now while allowing for those who want to buy now.In short, dealing in a way that starts off with respect and service, won't only get your online store more sales revenue, but more importantly, will foster more long-term relationships with your audience.When you "optimize" for serving your customers and potential customers first, for longevity, not revenue only, you'll see a tremendous shift in the relationship quality you have with your audience.This can lead to a fully prosperous business built on giving first vs all of the "hustlers" & "takers" out there.And leveraging the power of email can allow you to focus on building a better business overall.How? By sending "healthy", empathy-led, story-driven emails *wink wink * to your email list. vs. "toxic" ones filled with desperate, me-me-me messaging that takes the push now/spam later approach (you know the ones I'm talking about).Still with me?
I appreciate that if so.And THAT'S just a 30,000 ft. view of what I do.So, are those the kinds of marketing emails you want for your business?If so, you can stick around to take a peek at my site. Or, you can reach me via LinkedIn or email......and if not, I respect that.Either way, I trust you stay healthy and prosperous!
Offer Overview:I offer empathy-led, story-driven email marketing services in a few ways.* Email Automation setup starting with a relationship-building series* Audit of current email setup and its efficiencies.* List hygiene and cleanup based on behaviors, engagement, etc.I see any business as something that's 100% interconnected like our bodies.And because everything is interconnected with your business from an ad to the email list to the offer, etc, I offer a fine-tooth comb audit on your current setup when it comes to all things leading back to email.(ads, traffic sources, leading to an opt-in or landing/pre-sell page that leads to an email list.)Doing it this way makes sure you're getting the most out of each dollar put into your (ESP) email-sending platform (i.e. Mailchimp, Klaviyo, Active-Campaign, etc) and most importantly, keeping open lines of communication with your audience.In an ever-growing world of similar businesses, yours can stand out to the very people you want to serve. You can attract those people who care and want to hear from you via email, video, new product launches you want to run, etc.That's where the power of leveraged email that puts people BEFORE profits allows you to really dig deep on an emotional level with your audience without being stressed about the revenue flowing in.Andre Chaperon, whose email style I learned and use, says "email is an engine, not just another tactic. It's a trust engine as well as a revenue engine when done properly." (loose quote)Email is an entry point into your world and a way to really speak as though one-on-one because you own the asset that is your email list.Not Facebook, not Google.It's your own small slice and digital kingdom whereby you set the tone for your business' world and the rules to share and play in it.Another experience for your audience with each email sent out.Sound like something you want to explore further with me for your business?Feel free to contact me using the details here on my site. Via email, LinkedIn, etc. and I look forward to meeting your soon!Godspeed and stay healthy!
Want to talk?
(hint: I'm mainly on LinkedIn or email)
My personal invitation to you to ask me anything. (even general ones.)Anything means? Anything I can potentially do for your sales & marketing emails.